The future of business transactions is e-commerce, and some statistics have shown that a good number of e-commerce transactions are now done on mobile devices. Building a nice-looking app for that purpose, however, isn’t enough. In this fast-paced and ever-transforming world, a mobile platform has to be one-stop option that can adapt, innovate, and be agile. One way to have an app or website with such attributes is to increase mobile engagement. What Is Mobile Engagement? Mobile engagement is when a company like yours interacts with customers through mobile messaging channels such as apps. Some companies turn to mobile engagement in order to build long-term relationships with their stakeholders. Mobile messaging is also vital for brand experience delivery, working toward your company’s goals, and retaining existing clients. In simpler terms, mobile engagement is any form of contact your brand could have with customers on mobile platforms. Some examples of mobile engagement channels are app messages, push notifications, and SMS.  If you’re looking to stay ahead of the game by aiming for high mobile engagement, you should follow these tips: 1. Prioritize Speed The world is becoming so fast that a one-second delay on the speed of a page could significantly reduce an app’s conversion rate. Some analysts have even suggested that a good number of users will move from one mobile site to another if there’s a loading time of more than three seconds. Because the world is now in people’s pockets and almost literally at one’s fingertips, you have to ensure your platform is fast and reliable. You can do this by using mobile-optimized platforms and regularly testing your site or app for speed and performance. 2. Use Push Notifications There are millions of different forms of media jostling for people’s attention. Having an app with all the best features may do little to make an impact if it’s easily forgettable. If your app goes silent for too long, chances are, it’ll be forgotten. Therefore, you have to find ways to keep it alive in the minds and mobile devices of your target audience. One easy way of doing so is through push notifications. Using push notifications may be an effective way of increasing mobile engagement, but it could also come across as annoying spam if you’re not careful. To make the best impact, send only relevant notifications that bring attention to the app. 3. Make It Easy To Reach You Although this may sound obvious, you have to make it as easy as possible for your mobile platform users to get in touch with you. Some platforms make it almost impossible for anyone to contact brand representatives, which could easily be a source of frustration for prospective and current customers alike. To improve your mobile engagement, you have to ensure that you don’t make it a hassle for people to reach you. Make use of tools like FAQs pages, knowledge bases, and automated responses for more efficient communication. Such basic textbook techniques will no doubt improve your mobile engagement. 4. Keep The Platform Updated When you update your apps or other platforms, you improve user experience, and you also get to fix any possible bugs and security issues. Being up-to-date also has the advantage of remaining compatible with constantly changing mobile operating systems. Neglecting to keep your platform updated may lead to some problems that could slow down its response time. As stated earlier, once your platform underperforms in any way, your customers could end up ditching it. 5. Optimize Messaging For Mobile To get more clicks, you have to optimize your content for mobile users. You have to think about the content you use for mobile devices carefully. Use simple, relevant content descriptions, and optimize your content management system (CMS) so that your messages are suitable for mobile users. CMS involves figuring out the appropriate length of headlines for mobile devices and attracting users through mobile search engine results pages (SERPs) and social news feeds. Your choice of diction may also help improve your mobile engagement. You could consider using power words and call-to-action (CTA) phrases that are short yet engaging. 6. Get Personal Mobile devices are now a part of most people’s lives. Communicating through a mobile platform is no longer just about sending out a message but also about making a connection. For better engagement, you have to aim for a positive experience for the customer. Your messaging and its packaging have got to be well thought out so you’ll be able to create and maintain a relationship with the client. The design of your platform has to work with mobile devices as well. You can look into organizing the content on the platform in a modular structure. This is where the different aspects of the site such as the cart, main content, and blog are turned into modules or blocks that can easily be used on different pages. Also, think carefully about scaling down on images and text to keep your customers engaged. 7. Utilize Deep Linking Consider using deep linking as a way of taking people from one page to another on your app, via SMS, or on any other mobile platform. However, to boost engagement, you could use the deep linking technique to lead your customers from a notification to a specific section of your platform. 8. Make Checking Out Easy If making payments on mobile devices is cumbersome, the response rate and engagement could be below. To improve such metrics, focus on factors that encourage individuals to use their devices for e-commerce. Reduce the number of clicks one has to make before one can make a payment. The more clicks required the less popular your platform might be. Improving the checkout procedure could positively impact your mobile engagement because it would take less time for users to complete a transaction, which would result in higher customer satisfaction. You can achieve this through the integration of various secure payment platforms and increasing mobile conversion speed for those who want to switch devices when making payments. Final Words Although mobile platforms still have certain limitations, it would do you and your business a world of good if you took advantage of the growth of mobile e-commerce. You can improve your mobile engagement by optimizing your content and trying all the techniques discussed above.    

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Nowadays, the digital platform isn’t only for fun and entertainment, but it has opened a gateway for money-making opportunities and skills development. One of the flourishing careers in the digital world is copywriting. Through copywriting, it has made the Internet a one-stop source for all your needs, whether you want to be entertained, educated, or if you want to promote or sell something. All you need to have is a computer, an Internet connection, and, of course, your hard work and determination to achieve what you’re aiming for. If you’re still contemplating whether or not to go for it, here are some of the reasons why you need to consider copywriting as a career. Copywriting Is Valuable Skill For Anybody To Have Copywriting can be applied in all industries. If you’re planning to put up a business, it would be your advantage if you know how to write because you can use it for promotion, alongside creating a website, to easily reach and connect with your target audience. There’s a conception that copywriting is only for those who have a passion for writing. It may be partly true, but as long as you’re driven to be one, you can always learn the skill.  Some have equipped themselves with English or marketing degrees, but these are just preferred qualifications, especially if you plan to freelance. There are even successful writers nowadays who didn’t expect that they’ll have a career in this field. Copywriting has different types. You may not excel in one area, but you can do better in its other types. Click this link now to know the different copywriting styles and know where you can further enhance your skills. It’s Timeless There have been attempts to create good copy through the help of technology, like the Al technology. However, the quality isn’t comparable to the quality of the one written by a copywriter with years of experience. This means that technology isn’t capable of creating compelling ideas as humans can, so copywriting can guarantee job security. In the marketing industry, copywriting is comparable to traditional sales because it will forever be in demand. Copywriting is timeless because there’ll always be a need for sales copy to run promotions, especially in the world of online marketing, wherein almost all companies nowadays utilize the online platform. You Can Be Your Own Boss Most copywriters are freelancers or self-employed, which means that they can work anywhere and in their preferred hours as long as their clients allow them to do so. You aren’t required to be in an office attire, so you can comfortably work in your pajamas. If you’re in a work-from-home setup, you’ll have the privilege to earn money at the luxury of your home, without going through the hassle of commuting.  In copywriting, your client would only give you their expectations, and it’s up to you on how you would fulfill them. You’re given utmost freedom as long as you meet deadlines. However, the downside is that you’ll have to do it by yourself. No one will motivate you to work harder. It can be tempting to do some foolishness while working when you know that no one’s monitoring you in real-time. That’s why integrity is a moral virtue that a copywriter must imbibe. You’ll Never Stop Learning Copywriting is an evolving role that’s constantly progressing. The topics that you can write about aren’t limited. You get to work on so many niches, making it suitable for those who are up for new challenges. What’s good about copywriting is that there’ll always be room for improvements so you can always get better and make yourself flexible.  Your main goal as a copywriter is to produce the best content among existing copies on the Internet, which may require you to be resourceful and creative. Through copywriting, you’re not only utilizing your point-of-view, but you’re expressing what your company prefers to ensure that your target market can relate.  You don’t have to have formal education when it comes to copywriting. There are a lot of writers who just took time to learn from the materials they’ve seen online. Learning how to be a copywriter is an excellent addition to your skill set so that you’ll have more options when it comes to choosing a career that you’d want to pursue. Along the way of learning how to become one, you’ll surely learn new ideas, especially how this industry works.  It Pays Well If you’re writing for an established company, the chances are high that you’ll get paid higher because most of the client’s budget is based on the company’s profile and the size of their campaign. If you choose a company that’s still starting out, you might start with a smaller budget. What’s good about being a freelance copywriter is that you can still accept other projects, depending on your availability, giving you the chance to earn more.  The pay for copywriters can also be based on their experience and portfolio. The more extensive your experiences, the more you can demand a higher pay. It takes years to master copywriting, and that’s the very reason why you should never let your skills be underestimated by letting clients pay you less than what you deserve. Most of the works of copywriters are connected with sales. If your employer sees that you’re doing a great job, they can always reward you with extra dollars. Final Thoughts Copywriting is a worthwhile career, especially when you combine hard work and determination in everything you do. It can be exhausting at times because of the workload, but it gives a rewarding feeling as soon as you realize that there are people whom you can teach and inspire through your word of art. So, if you’re still pondering whether or not you’ll give it a try, always remember that this career is always in-demand. You can be your own boss due to flexible work hours. Furthermore, it’s high-paying, and it’s a progressing career that gives new learnings every day.

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Email marketing is yet not dead. It’s 2020 and I still consider email marketing as one of the best ways to promote your products. It is being used by hundreds of marketers worldwide to market their products and grow their sales. If you are someone who is new to email marketing. You need to learn some more basics of email marketing. Well, I’ll be helping you to leverage email marketing to grow your sales. In this guide, I’ll be talking about how to use WPForms with your email marketing campaign. I always recommend WPForms as the best WordPress form builder plugin. But, You can use it in your email marketing campaign in order to get better results. Everybodys knows, Email marketing will only work if you have some really good leads i.e email subscribers. With WPForms, You can create some really good lead generation forms for your business and product. You need to learn the art of lead generation and email copywriting if you are a one-man army and want to get best results with Email marketing. Let’s talk about the tools you need to create a high-converting email marketing campaign. I use and recommend WPForms & ActiveCampaign for creating email marketing campaigns. WPForms & ActiveCampaign are really popular among email marketers. You can create almost every type of Forms with WPForms, You can read my complete WPForms Review from here. I’ll be dividing this into multiple segments so that it’ll be easy for you to learn and implement it step-wise. How Email Marketing Works? Email marketing is still giving results and digital marketers consider it one of the most effective marketing channels. People collect your emails, sends you some valuable data, and then they upsell and cross-sell you their products. In fact, Email marketing is used in most of the marketing funnels by marketers. Let’s make things clear on how you can get ready for your first email marketing campaign. Step 1: Collecting Emails It is the most crucial step when you are starting your email marketing campaign. You need to collect targeted and relevant leads for your product or services. It can be organic or paid. The best tip for you if you are trying to collect leads organically then you can have a subscribe form, email collection form on your blogs. Either in the sidebar, below the post, or in-between your post. Use effective placement and nice copywriting to make your blog/website visitors your subscriber. You can offer a free ebook related to your niche and ask them their email to send them. You can also run Facebook & Google Ads to get some really relevant and targeted email subscribers. Once you have them in your list, you can move on to the next part. Step 2: Follow up & Providing Consistent Value Just getting them into your list will not get your sales at the end of the funnel. You have to consistently provide value to them through your emails. You can send them some weekly or monthly newsletters about the things happening in your industry. You can send your latest blog post to them.  The point here is to build a relationship with your subscribers through your content. People will prefer buying from someone who has some credibility or the value he provides to them. PS: Don’t Spam their inbox, I have seen marketers sending lot’s of emails again and again for the sake of selling products. Users hate this thing.   Step 3: Introducing Your Products & Services Slowly and slowly you can start introducing your product or services to your subscribers through your emails. You can let them know about the value it can add to their life or work, Tutorials, Testimonials, and every damn relevant content to your product. The users who will be interested in your product will surely interact with your content or landing page.  Give them some introductory offers or a free trial. My point is to give value to them. This will make them into the hot audience, i.e the next stage of your marketing funnel. Step 4:  Start Selling Your Product With Value Now you can send them some really nice pitch or offer. You can sell your products or services now. Once you have provided them value in the last few stages, they will be ready to pay for your products because they know this guy must be offering some exceptional value to them. At the last, Sales and marketing are all about winning your customer trust and you can sell off anything.   Tips For Getting Better Results With Email Marketing Just getting the leads and emailing them for a dozen of times won’t fetch you sales. There are some points you need to take care of: Interactive & Efficient Landing Pages. Hire a professional copywriter in case you’re not good at copywriting. Make sure you provide value before selling out. Keep an eye on Email Deliverability Keep things transparent and don’t sell products you won’t use. Don’t Spam   Introduction To ActiveCampaign ActiveCampaign is a very popular email marketing, marketing automation, and CRM tool that helps you in your sales automation. It is very popular among digital marketers who do email marketing for promoting their products. They are really good at what they offer, the best part about their tool is automation. It saves a lot of your time in the marketing process. You can use WPForms to connect your ActiveCampaign with your WordPress website. This way you can easily embed your various lead generation forms on your website. This easy integration will help you a lot in reducing your efforts. In the next part of this guide, We will be showing your how to connect WPForms with ActiveCampaign. Why Use ActiveCampaign With WPForms? You must be wondering, Why you should use ActiveCampaign with WPForms for your marketing automation? I’ve got some points for you. Easy Form Building Process Connecting WPForms will help you to build some amazing forms with the WPForms Drag & Drop Feature. It will save a lot of your time. Everything from your WordPress Dashboard You don’t have to log in to your ActiveCampaign account, You can access and do everything from your WordPress Dashboard. Form Abandonment & Interactive Forms WPForms let you create some really amazing interactive forms which will make sure that there is high conversion rates on your forms. Their Form abandonment feature will also help your reduce form abandonment on your website.   How To Create ActiveCampaign Form In WordPress? Let’s know learn how you can create your first ActiveCampaign Form from your WordPress website in the next few minutes.   Step 1: Install WPForms Form Builder Plugin On Your WordPress Website. If you still don’t use WPForms: Best WordPress Form Builder Plugin, then you should start using it. Install the plugin from the WordPress repository. You have to get the WPForms Elite license in order to integrate ActiveCampaign with your website. ActiveCampaign Addon is only available in the Elite Plan. I know it’s quite expensive. but keeping in mind the value it adds to your business. I consider it worthy enough. You can use the below link to get the Elite license at a special discount.   Step 2: Activate The ActiveCampaign Addon After installing and activating WPForms Pro. You just have to go to WPForms>> Addons and Install the ActiveCampaign Addon.   Once Installed, Click on Activate to enable the addon. Step 3: Create The Form Once you’re done with installing the WPForms, You have to create the form now. Go to Create Form. Choose the Newsletter Signup Form template from the option. Use the drag and drop builder to modify the template. Use our tutorial to create forms with WPForms.   Step 4: Connecting Your Form With ActiveCampaign Now you have to connect the form which you created in the last step with WPForms. On the left side on the Form editor window, just click on Marketing >> ActiveCampaign.   Once you click on it, Now you have to click on Add New Account. In the next step, You have to fill out your ActiveCampaign Account Details like the API Key, URL etc.   All the details you can find in your ActiveCampaign account. For API Key & URL, Just login to your ActiveCampaign account. Now Click on Settings>>Developer. You will find the Key & URL there. Just copy-paste the details in the above form. Put all the data in the form then click on the Add button. By now, Your ActiveCampaign Account is connected with your WPForms account on WordPress. Step 5: Configuring ActiveCampaign Form The last part is to set up the ActiveCampaign Form. In the dialogue box, you can put out the form name. Like we created a Newsletter form So you can write Newsletter Form or your campaign name there. In the next step, You have to select the ActiveCampaign account which you have connected with WPForms. Choose the action to perform like Create or Update Subscriber and fill out the other details as required. When you are done, just click on the Save button on the top right corner of the screen. You have successfully created and linked your WPForms WordPress Form with your ActiveCampaign account. Step 6: Adding The Form On Your Website Use the embed code to place the form on your Website(If using classic editor). You can use the WPForms widget to directly add any of your forms in few clicks in Gutenberg or any other page builder.   Wrapping UP It was all about creating an effective ActiveCampaign form on your WordPress website for better email marketing campaigns. I tried explaining the basics of email marketing as well. I hope I’ve made things clear and easier for you. If you have any issues in creating your first email marketing campaign with ActiveCampaign. You can let me know in the comments section below and I will help you out.    

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